One could see this as an up-side or a down-side of being a parent in our modern society, but the fact remains that companies will offer a lot of deals to get young parents to buy (and therein, become lifelong customers of) their products.
We've probably tried four varieties of diapers in Sophia's young life, and most often it has been due to having a coupon, seeing a good price/offer, or because of where they are manufactured.
One particular brand recently offered, with the purchase of two economy packs (about 60 diapers per pack), both a 50kronor (about 8$cdn) coupon and a free housecoat.
How could one resist a cute ladybug housecoat for sweet little Sophia?!! Her dad couldn't!